ASST. PROF. DAMYANA IVANOVA, PH.D.
A distance-learning course
This course will familiarize students with psychological determinants of behavior of economic subjects as well as with economic subjects' opportunities to exert reverse influence on the economic reality. The course emphasizes the importance of psychological determinants in consumer choice and focuses on important aspects of consumer behavior, such as motivation, values, attitudes, emotions and social influence.
When students finish this course, they will:
- have the knowledge of most of the major themes that have been central to consumer behavior on the marketplace.
- be able to analyze the psychological aspects of consumer behavior.